The Haunted Project: Part IV

Finally, here is a small part of the marketing campaign but before a small summary of the project. This project is a haunted attraction, this mansion is haunted by a family. Somebody or something cursed this family to haunt forever in the after life. The house has a terrible history and visitors will get to know the past via various perspectives. The first encounter with the story is via the marketing campaign.

The marketing campaign will be based on the marketings campaigns like 2012 and the dark knight (I wrote an article about this kind of marketing campaign). The marketing campaign will contribute to the story for example, in the newspaper, there will be one page of advertisement but in the style of an old newspaper. To clarify this, here is the first page that will reveal a part of the background story. It will make the story more credible because a world is created around the story.

Please click on the photo, in that way you can read the story as the newspaper knows it. This newspaper also has the names of the family members. The marketing campaign will not reveal the exact point of the advertisement and will not advertise with the unique features of the mansion. Another part of the campaign will be held on the television. The ads will be short news bulletins in black and white. Because the television was introduced around 1935 it will be impossible to use the family in the ads. Instead the news bulletins will talk about the abandoned house which is supposed to be haunted. Neighbors are asked for an opinion and shots of the mansion are in the ads. The television campaign will give more clarity about the purpose of the Mansion which is of course being an attraction.

The internet campaign will be launched with a couple of websites. The first will be from the mansion itself and will give information about the mansion, tickets, etc. The second website is from the fake company "The United Sugar Company" (USC) and the third website is from the newspaper "Amsterdam Courant" which will feature the newspapers. This will connect with the newspaper campaign but the website will have more background information.

The radio campaign will be similar to the TV campaign because it will also feature short news bulletins about the mansion. I think I covered most of the mediums. This was it for this time, next time the second page of the Amsterdam Courant.

The Haunted Mansion Project III

Dear readers, finally a new part of the HM Project or as I call it "the Haunted Project". I finally have a SketchUp sketch of the hall. This will be the room where guests enter the Mansion and where they will have their first encounter with the spirits in the house. Already a little spoiler, the HM will feature two identical halls. One is for the first scene and the second for the final scene.

First a little bit of storyline, as I told in the previous blog, this Haunted Mansion (HM) is like a film. The guests will uncover bits of the story in every room with the grand finale in the style of the sixth sense. The main characters are the family and the devil(lucifer,satan,etc) The family consists of five members, the parents and three children. The house they live in (Haunted Mansion) is in the family for many generations and is passed from father to son.

FATHER: The father is a caring and loving husband and parent. He had a very easy childhood due to wealth he grew up in. The family company makes sugar and trades it via the harbor in Amsterdam. When his father died (grandfather), he took over the company but times are getting worse and Amsterdam is not an important harbor anymore. The incompetence that he could hide for all those years is finally revealing and the company is almost broke. Next to that, his youngest daughter (8 years) is becoming more and more sick every day. One day the doctors tell him and his wife that there daughter has just a few more weeks to live. In a state of desperation and powerlessness, he runs out of the house to the yard. He falls down at the grave of his father and cries.......... (I will save the spoiler for later)

After a few days, his daughter is significantly feeling better and the doctors are puzzled in mystery. They do not understand how this young girl could have healed so quickly from her deathly state. Father cannot be happier and on top of that his company starts to make a profit again. The other companies are loosing money due to a mysterious storm that wiped all their ships from the atlantic ocean.

Two years of wealth are past but not of happiness. After the success of the company, father became obsessed with power and became more cruel by the day. When he is not feeling well or business is low then he beats up his first daughter. She has done everything wrong and the family lives under tyranny.............. (again, I already told to much about the story)

MOTHER: Mother is ten years younger than father and is a weak defenseless woman who likes to do her regular jobs and not to ask to many questions. There was a time when she was happy, before father took over the company he was a pleasant man and they raised there children with joy. That all changed after there second daughter got sick. She remembers when the doctors told her that they could not save her little girl. She was in shock while father ran out of the room. She cried for hours before father came back in the house. He comforted her and told that everything would be fine. She looked at him and saw tears in his eyes but not tears of desperation as he had seen for so many months but tears of hope.

Her child became better and she remembers the conversation with the doctors. They had never seen something like this and this family was blessed with an angel. Her happiness was complete when father was becoming more cheerful due to the profits of the sugar company. After a few weeks, father became more aggressive and started to beat their first daughter. She wanted to help her daughter but she did not had the courage to do so. She also noticed that father never looked in the eyes of his youngest daughter anymore..........

SON: The eldest of the children with an age around twenty. He works in the company of his father and can be influenced very easily......

ELDEST DAUGHTER: She is around fifteen.........

YOUNGEST DAUGHTER: Around ten....

All the described ages are of the persons at the time of the accident.

Here is a sketch of the main hall, notice the paintings, these will not be the real paintings in the mansion because it will be paintings of the family (actually it are screens because the paintings will show a video.).

I hope you enjoyed this part, the next part will feature a very old newspaper with a large story about the "accident" that happened in the house.