The Haunted Project: Part IV

Finally, here is a small part of the marketing campaign but before a small summary of the project. This project is a haunted attraction, this mansion is haunted by a family. Somebody or something cursed this family to haunt forever in the after life. The house has a terrible history and visitors will get to know the past via various perspectives. The first encounter with the story is via the marketing campaign.

The marketing campaign will be based on the marketings campaigns like 2012 and the dark knight (I wrote an article about this kind of marketing campaign). The marketing campaign will contribute to the story for example, in the newspaper, there will be one page of advertisement but in the style of an old newspaper. To clarify this, here is the first page that will reveal a part of the background story. It will make the story more credible because a world is created around the story.

Please click on the photo, in that way you can read the story as the newspaper knows it. This newspaper also has the names of the family members. The marketing campaign will not reveal the exact point of the advertisement and will not advertise with the unique features of the mansion. Another part of the campaign will be held on the television. The ads will be short news bulletins in black and white. Because the television was introduced around 1935 it will be impossible to use the family in the ads. Instead the news bulletins will talk about the abandoned house which is supposed to be haunted. Neighbors are asked for an opinion and shots of the mansion are in the ads. The television campaign will give more clarity about the purpose of the Mansion which is of course being an attraction.

The internet campaign will be launched with a couple of websites. The first will be from the mansion itself and will give information about the mansion, tickets, etc. The second website is from the fake company "The United Sugar Company" (USC) and the third website is from the newspaper "Amsterdam Courant" which will feature the newspapers. This will connect with the newspaper campaign but the website will have more background information.

The radio campaign will be similar to the TV campaign because it will also feature short news bulletins about the mansion. I think I covered most of the mediums. This was it for this time, next time the second page of the Amsterdam Courant.